![]() ![]() The fun (and useful application) in using public source code is that businesses can tweak and update it however is seen fit based on the design and growth of the company. While these are typically finished products that are ready to use, what makes an open source CRM so beneficial is that anyone with the know-how can “open up” the software themselves and change features, interface elements and virtually anything else as they see fit. Instead of being developed and controlled by one company, it consists of a source code published publicly and shared by users and developers all over the world. Open source CRM, on the other hand, offers businesses a higher level of customization. ![]() A typical CRM will have a selection of templates to work from and built-in tools for enhancing and optimizing customer relations. Most CRM solutions deliver as ready-to-operate software, with a dedicated set of features.
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